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Trade Dress & Trade Names

Patents, trademarks, and copyrights are familiar concepts in protecting the products emerging from today’s competitive business environment. Trade dress, the overall “look and feel” of a product, is not as well known, but can be an equally powerful tool in protecting your invaluable intellectual property rights. Perhaps more important, trade dress reflects the goodwill you have worked so hard to generate in the minds of the consuming public. Trade names are an equally powerful tool to protect the goodwill engendered in the very name of your company. The intellectual property attorneys at Lanier Ford can help you to protect the hard-earned recognition of both your company and your products in the marketplace.

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