Trademarks & Service Marks
A trademark or service mark is a word, name, symbol, or device used to identify and distinguish your products or services from those provided by another source. The rights in a trademark or service mark are created by its proper use in commerce. Although a mark can be registered under state law, it can also receive federal protection through registration with the U.S. Patent and Trademark Office. While registration offers important benefits, trademarks do not have to be registered to be protectable and to represent a property right.
The intellectual property attorneys at Lanier Ford are experienced in protecting and enforcing both common-law trademark rights and those subject to federal or state registration. We provide full-service capabilities in determining the availability of marks and can obtain federal and state registrations for trademarks, service marks, or certification marks.